Nike, Inc History, Logo, Headquarters, & Facts

Table Of Content

• DHL: Delivering Excellence in Global Logistics
• Unleashing the Power of Emotional Connection: How Nike Transcends Sportswear and Ignites the Human Spirit
• "Crafting Memorable Brands: The Power of Strategic Branding"
• Marketers Need to Move Beyond Age-Based Stereotypes, Understand Mature Consumers: Study
• NEWSLETTER
• Michael Jordan and NIKE’s Rise to Global Success

It’s in this stage that designers get to see their ideas come to life as tangible products. The emotions of awe and accomplishment arise as you realise the level of precision and craftsmanship involved in this process. With research in hand, the design process moves to concept sketching.

DHL: Delivering Excellence in Global Logistics

Either way, it is an important design principle to leave some white space in your design, especially if it’s a logo. With the right use and placement of objects on the white space, you can add meaning to it. Many designers use it to their advantage and create shapes out of negative space to get their audience excited.

Unleashing the Power of Emotional Connection: How Nike Transcends Sportswear and Ignites the Human Spirit

He wanted to sign with Adidas, but Nike made him a better offer, namely $ 500,000 a year for five years and the opportunity to design his own line of shoes. Listening to his parents’ advice, Michael Jordan said yes to Nike’s offer. The next year, Nike launched the first pair of Air Jordans onto the market. The company sold $126 million worth of Air Jordans in the first year of the deal.

"Crafting Memorable Brands: The Power of Strategic Branding"

Embrace the emotions of curiosity and excitement as you discover the sources of inspiration for nike design team. The creative spark sets the stage for what’s to come, whether from nature, art, or cultural influences. Nike as a company began life in 1964 as Blue Ribbon Sports. Headquartered in Beaverton, Oregon, the sportswear firm was founded by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The logo was a set of interlacing letters (BRS) with the full name of the company underneath. In retrospective, the three letters aren't super-legible, and this design probably wouldn't pass muster today, but at the time it was perfectly serviceable.

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Nike is pushing the ‘Air’ to make a difference in the athletes’ stride at the Paris Olympics and beyond - Yanko Design

Nike is pushing the ‘Air’ to make a difference in the athletes’ stride at the Paris Olympics and beyond.

Posted: Sat, 20 Apr 2024 19:15:48 GMT [source]

The values of a brand when represented in the logo, add meaning to its design. An element can direct your eyes towards another object in design or stop you momentarily. Nike has added movement in its logo through a symbol that resembles a checkmark. Movement is one of those design principles that adds life to a design.

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Follow all these principles of design and see it for yourself where it takes you. Up till now, we’ve talked about almost everything Nike represents, however, we haven’t talked about it in terms of a vital principle of design, i.e. meaning. As a principle of design, your logo should have repetitive patterns.

With a deep bench of classic sneakers and its broad newer offerings and collaborations with athletes and designers, Nike was able to expand its reach. By the mid-2000s, competitors took notice, and brands such as Adidas, Puma, and Reebok began working with celebrities such as Kanye West, Big Sean, and Cardi B, ultimately creating a new footwear subculture. The Nike/Michael Jordan contract changed how brands sign athletes and other celebrities to marketing deals, as well as how brands market themselves.

Beginning in the late 1980s, Nike began actively expanding its business and diversifying its product line beyond just athletic footwear. Nike’s success has been tied to its ability to blend product innovation and marketing savvy to develop deep ties between its products and its customers. A design is nothing worth thinking about when there’s no meaning to it. At this point, Nike doesn’t need to mention its name to be recognized.

How D'Wayne Edwards Went From Drawing Sneakers, to Working at Nike, to Opening an HBCU for Design - Fashionista

How D'Wayne Edwards Went From Drawing Sneakers, to Working at Nike, to Opening an HBCU for Design.

Posted: Mon, 11 Mar 2024 07:00:00 GMT [source]

Their products heavily rely on the quality, innovation, and status of the brand. This is the foundation of the brand, and it is exactly what the customers seek when they buy a Nike. The company offers a great variety of items, for many different sports and activities.

The relationship with the customers is practically restricted to self-service. The customer will check the product in a store (online or offline), and buy and use it. There will be some interaction with a salesperson when needed. Moreover, there is a FAQ session on the website and customer support via phone, e-mail, or live chat. Nike also has Nike ID, which is a personalization service that brings Nike products closer to customers’ desires. Nike is owned by one of its co-founders, Phil Knight, the Chairman Emeritus.

Later on, every time the viewer sees that pattern, your brand automatically pops in their head regardless of where they saw it. Nike sponsors sports events from time to time, and it has a good presence on digital media. The slogan “Just do it” adds further emphasis to their original theme, and compels viewers to take action. It makes you think of “Thumbs up” and words like “right”, “Approved”, and “Good”. It was the name of a character who was believed to be a goddess of victory. Notice how they’ve joined the edge of text with their symbol in this picture to make it look like one object.

He earned awards for his track performances in the late 1950s while he was studying at university. His track-and-field coach was none other than Bill Bowerman. As we mentioned above, Carolyn Davidson designed the Nike 'Swoosh' (also popularly known as a 'tick' or 'checkmark', depending on which side of the Atlantic you are) back in 1971. Of course, back then no one would have recognised the brand from the symbol alone, so 'Nike' was also written over the top in lower-case script. The orange uniform top is the team’s primary home color and the white is the primary away color, while the navy is the alternate.